Anita's Story

All About Anita's Pure Nutrition for Dogs

Every dog has a purpose and feeding that purpose is at the heart of Anita’s Pure Nutrition For Dogs. We understand that part of dogs' mental and emotional needs stem from what they consume and how they consume it.

Founder and Master Trainer Joe Secreti believes that every dog is driven to succeed through instinct, purpose, and a need for a balanced lifestyle. Inspired by years of experience training sport, rescue, rehabilitating, working, and family dogs, Joe and his team of canine professionals designed a system dedicated to care for the entire dog through, behavior, sport, nutrition and fitness. In return, creating a happier, healthier dog and a more harmonious relationship between owner and pup.

Meet Grandma Anita

The Human Inspiration for Anita’s Pure Nutrition For Dogs

Joe Secreti, the founder of Maximum Canine and Anita’s Pure Nutrition For Dogs, grew up in a close-knit Italian-American family who settled in Queens, New York, before moving to Long Island. All of Joe’s family members owned multiple dogs, including his grandmother, Anita Secreti, the matriarch of the family.Anita was a true dog woman. Regardless if her dogs were from her own breedings or rescues, she would train and live with them in the most natural ways. From Poodles, German Shepherds, Dobermans, Rottweilers, to mixed breeds, Anita could communicate with each dog and instinctively knew how to care for, train, and interact with them. She understood the dog-human relationship better than many dog trainers today. Joe watched how his grandmother worked with her dogs, developed bonds with them, and trained them in ways that supported their healthy, happy lives. Joe’s experience, along with his grandmother’s guidance, lead him towards a diversified 35+ year career in dog training, k9 detection handling, sport competition, dog health, nutrition, and fitness.

Meet Anita the Dog

Our Real-life Brand Ambassador for Anita's Pure Nutrition For Dogs

Joe’s dog Anita is named after Anita Secreti, Joe’s grandmother. Anita the dog exemplifies what Anita’s Pure Nutrition For Dogs is all about: dogs living the healthiest lives together with their humans. Our mission is to maximize a dog’s ability to thrive in health, fitness, purpose, and behavior.

Examples of Anita, the ultimate dog, living her best life:

  • Family Dog & Protector
  • Babysitter for 3 children
  • Schutzhund / IGP sport dog competitor
  • Certified K9 narcotic detection dog
  • Champion Sigerin show dog
  • Rottweiler mommy
  • Anita’s Pure Nutrition Brand Ambassador

Our Founder Joseph Secreti

Joseph Secreti, owner and founder of Maximum Canine Service and Anita’s Pure Nutrition For Dogs, started his companies fueled by his devotion to the care and well-being of his dogs. He realized he could better the lives of dogs and humans by sharing his dog nutrition and training knowledge. Joe's goal is to provide dog owners with the education, guidance, and tools needed to achieve a happy bond between owner and dog. His formula for nutrition, obedience, and stimulating activities creates a positive outlet for the dog’s natural instincts. Which, in turn, allows for greater trust between dog and handler.

Read More

Anita's Story

All About Anita's Pure Nutrition for Dogs

Every dog has a purpose and feeding that purpose is at the heart of Anita’s Pure Nutrition For Dogs. We understand that part of dogs' mental and emotional needs stem from what they consume and how they consume it.

Founder and Master Trainer Joe Secreti believes that every dog is driven to succeed through instinct, purpose, and a need for a balanced lifestyle. Inspired by years of experience training sport, rescue, rehabilitating, working, and family dogs, Joe and his team of canine professionals designed a system dedicated to care for the entire dog through, behavior, sport, nutrition and fitness. In return, creating a happier, healthier dog and a more harmonious relationship between owner and pup.

Anita's Pure Nutrition For Dogs provides the highest quality nutrition for dogs and proper nutritional education for their owners. As part of our ultimate dog lifestyle, we carry a variety of high quality raw food blends, raw meaty bones and parts, supplements, treats, and chews that your dog will love. All of our products come from the very best, human-grade sources for each ingredient.

Meet Grandma Anita

The Human Inspiration for
Anita’s Pure Nutrition For Dogs

Joe Secreti, the founder of Maximum Canine and Anita’s Pure Nutrition For Dogs, grew up in a close-knit Italian-American family who settled in Queens, New York, before moving to Long Island. All of Joe’s family members owned multiple dogs, including his grandmother, Anita Secreti, the matriarch of the family.
Anita was a true dog woman. Regardless if her dogs were from her own breedings or rescues, she would train and live with them in the most natural ways. From Poodles, German Shepherds, Dobermans, Rottweilers, to mixed breeds, Anita could communicate with each dog and instinctively knew how to care for, train, and interact with them. She understood the dog-human relationship better than many dog trainers today. Joe watched how his grandmother worked with her dogs, developed bonds with them, and trained them in ways that supported their healthy, happy lives. Joe’s experience, along with his grandmother’s guidance, lead him towards a diversified 35+ year career in dog training, k9 detection handling, sport competition, dog health, nutrition, and fitness.

Meet Anita the Dog

Our real-life Brand Ambassador for Anita's Pure Nutrition For Dogs

Joe’s dog Anita is named after Anita Secreti, Joe’s grandmother. Anita the dog exemplifies what Anita’s Pure Nutrition For Dogs is all about: dogs living the healthiest lives together with their humans. Our mission is to maximize a dog’s ability to thrive in health, fitness, purpose, and behavior.

Examples of Anita, the ultimate dog, living her best life:

  • Family Dog & Protector
  • Babysitter for 3 children
  • Schutzhund / IGP sport dog competitor
  • Certified K9 narcotic detection dog
  • Champion Sigerin show dog
  • Rottweiler mommy
  • Anita’s Pure Nutrition Brand Ambassador

Our Founder Joseph Secreti

Joseph Secreti, owner and founder of Maximum Canine Service and Anita’s Pure Nutrition For Dogs, started his companies fueled by his devotion to the care and well-being of his dogs. He realized he could better the lives of dogs and humans by sharing his dog nutrition and training knowledge. Joe's goal is to provide dog owners with the education, guidance, and tools needed to achieve a happy bond between owner and dog. His formula for nutrition, obedience, and stimulating activities creates a positive outlet for the dog’s natural instincts. Which, in turn, allows for greater trust between dog and handler.

Read More

Anita's Story

All About Anita's Pure Nutrition for Dogs

Every dog has a purpose and feeding that purpose is at the heart of Anita’s Pure Nutrition For Dogs. We understand that part of dogs' mental and emotional needs stem from what they consume and how they consume it.
Founder and Master Trainer Joe Secreti believes that every dog is driven to succeed through instinct, purpose, and a need for a balanced lifestyle. Inspired by years of experience training sport, rescue, working, and family dogs, Joe and his team of canine professionals designed a system dedicated to care for the entire dog through, behavior, sport, nutrition and fitness. In return, creating a happier, healthier dog and a more harmonious relationship between owner and pup.

Anita's Pure Nutrition For Dogs provides the highest quality nutrition for dogs and proper nutritional education for their owners. As part of our ultimate dog lifestyle, we carry a variety of high quality raw food blends, raw meaty bones and parts, supplements, treats, and chews that your dog will love. All of our products come from the very best, human-grade sources for each ingredient.

Meet Grandma Anita

The Human Inspiration for
Anita’s Pure Nutrition For Dogs

Joe Secreti, the founder of Maximum Canine and Anita’s Pure Nutrition For Dogs, grew up in a close-knit Italian-American family who settled in Queens, New York, before moving to Long Island. All of Joe’s family members owned multiple dogs, including his grandmother, Anita Secreti, the matriarch of the family.

Anita was a true dog woman. Regardless if her dogs were from her own breedings or rescues, she would train and live with them in the most natural ways. From Poodles, German Shepherds, Dobermans, Rottweilers, to mixed breeds, Anita could communicate with each dog and instinctively knew how to care for, train, and interact with them. She understood the dog-human relationship better than many dog trainers today. Joe watched how his grandmother worked with her dogs, developed bonds with them, and trained them in ways that supported their healthy, happy lives.

Joe’s experience, along with his grandmother’s guidance, led him towards a diversified career in the dog industry. He has been professionally involved with dog training, k9 detection handling, dog sport competition, as well as dog health, nutrition, and fitness since 2010.

Meet Anita the Dog

Our real-life Brand Ambassador for
Anita's Pure Nutrition For Dogs 


Joe’s dog Anita is named after Anita Secreti, Joe’s grandmother. Anita the dog exemplifies what Anita’s Pure Nutrition For Dogs is all about: dogs living the healthiest lives together with their humans. Our mission is to maximize a dog’s ability to thrive with health, fitness, purpose, and behavior.


Examples of Anita, the ultimate dog,
living her best life: 

  • Family Dog & Protector
  • Babysitter for 3 children
  • Schutzhund / IGP sport dog competitor
  • Certified K9 narcotic detection dog
  • Champion Sigerin show dog
  • Rottweiler mommy
  • Anita’s Pure Nutrition Brand Ambassador

Our Founder Joseph Secreti

Joseph Secreti, owner and founder of Maximum Canine Service and Anita’s Pure Nutrition For Dogs, started his companies fueled by his devotion to the care and well-being of his dogs. He realized he could better the lives of dogs and humans by sharing his dog nutrition and training knowledge. Joe's goal is to provide dog owners with the education, guidance, and tools needed to achieve a happy bond between owner and dog. His formula for nutrition, obedience, and stimulating activities creates a positive outlet for the dog’s natural instincts. Which, in turn, allows for greater trust between dog and handler.

Read More